Flower delivery is a primary service offered by flower shops. Customers usually purchase their assortment of flower arrangements online or in-store. Their purchases are then delivered to a recipient’s home or office address.
Committed to customer satisfaction, florists take the time to talk about their needs and provide customers with only the most fantastic flowers and arrangements. This means ensuring they last for more than a few days. Every flower designer knows that keeping flowers fresh is and needs to be their # 1 priority.
Proper Storage In-Store and Before Delivery
One of the most practical methods to have lasting flowers is to keep them chilly. It’s also ideal to put them off of direct light. To make that happen, most, if not all, florists keep at least one fridge cooler in their shop. This keeps their stock of flowers cool and fresh. Others even purchase specific storage equipment to keep their floral goods at a fresh 36-46 ° F. Florists also keep finished arrangements in a cooler before delivery or pick-up. This retains the flowers in great condition until they reach the client or recipient.
Many larger shops also invest in cooling vans or temperature control tools. With temperatures at 36-46 ° F, floral orders stay fresh despite long-distance travel. Many flower shops also do same-day delivery in their town and neighboring towns. So, customers can send gorgeous arrangements to their loved ones in as quickly as a few hours!
Development of Flower Delivery
In addition to operating their business, florists get orders from clients. They also ask clients about requests for big gatherings and special occasions. Before the online world, most of the flower shop’s clients were walk-ins and mobile calls. These customers generally needed a single bouquet or arrangement delivered that same day. Nowadays, customers often place large-scale orders or specially made floral arrangements. These are normally particular to events like:
- a wedding
- a lavish party
- holiday bash
- a commemoration of life.
After getting their orders, florists create the designs according to the customer’s needs. These orders are then either prepped for pick-up or sent out for delivery.
Who Does the Flower Delivery?
Florists are in charge of making and preparing floral arrangements for their customers. Flower delivery drivers then get floral orders at flower stores and deliver them. Flower delivery positions are normally entry-level jobs, so no experience is needed. But at a minimum, they must hold a valid driver’s license and a flawless driving record. Most flower shops use box trucks to deliver their products to clients. Drivers must know how to use and manage these vehicles. The simple rundown of a floral delivery driver’s duties are:
- Packing flower arrangements into the delivery vehicle
- Looking for any damages, informing the florist about any problems
- Transporting floral orders to customers’ or their recipients’ offices or homes
- Occasionally, requesting the recipient’s signature as proof of delivery
Other than that, drivers also help in the shop or storehouse. These include unpacking deliveries of flower supplies. They might also help the staff arrange floral products in the storeroom.
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